Your organization wants transformation and growth. Real growth. The last thing you need is to optimize your offering in pursuit of .02 percent increase. You need to convert the coachable and cure those that cannot dance.
This isn’t your first rodeo and you’re over the Cannes Festival. Sure, you like to be congratulated for your creativity, insightfulness and your social clout. But you, like we, believe the way to really judge a brand development program, packaging system or customer experience is by the number of lives it improves, the increase it creates and its stickiness factor.
You need an external ally that can take the heat, who will know when to push and when you cannot budge another inch. You need an external version of you, with special forces behind it.