The best-loved brands are enablers; they help their devotees to live better, more meaningful lives. These brands make life richer because they don’t focus on selling products and services or features and benefits; they satisfy the deepest emotional yearnings that people have.
A story alone doesn’t cut it. No brand that enjoys a cult following has succeeded without have a powerful story that is not only shared but delivered across every channel, every customer touch point and every experience, or it doesn’t ring true. We talk about authenticity and honesty all of the time for good reason. A story is only as meaningful to brand fans as every experience that they have when they engage with the brand.Strategies for using brand narrative.
Who are we? Who do we want to be? When the vision, passion and values of one-of-a-kind brands inspire us and make us want to make their statement our own magic happens.. Learn More>>
Retail Voodoo proudly announces that Brand Packaging has published its president, David Lemley’s latest article, “Great Packaging Delivers On A Brand’s Promise”, in its July 2013 issue. The article was posted on the Brand Packaging web site on July 1, 2013, as well. Learn More >>
A 21st century marketing conversation about the value of having an adversary in the marketplace. 3 minutes on Inventing, understanding and leveraging your brand’s enemies.