How to Use Brand Strategy to Influence M&A Success

24.01.18 / David Lemley

Through proactive and thoughtful brand strategy, mergers and acquisitions are successful beyond simply increased revenue and marketplace dominance.

Brand Strategy Checklist (Part 2 of 3): Questions to Make Your Brand Mentally Strong

10.01.18 / David Lemley

In part two of three in our brand strategy checklist, learn how to strengthen your brand through the areas of your brand strategy that are driven by the psychology of…

The Four Cornerstones of Brand-Driven Leadership

09.01.18 / David Lemley

Learn how leading through the lens of brand requires consistency and transparency, and a delicate balance of listening and coaching.

The Role of Brand Strategy in Innovation

15.12.17 / David Lemley

Watch this free webinar to learn how innovation and brand strategy go hand in hand and move forward with confidence toward innovation that drives growth.

Three Ways to Honor Your Brand’s Heritage While Looking to the Future

22.11.17 / David Lemley

Heritage brands today are losing relevance as newer, more transparent, baggage-less brands capture the modern consumer’s imagination. But purpose never goes out of style, and there are ways to honor…

(Part 1 of 3) Strengthen Your Brand’s Body with this Brand Strategy Checklist

09.11.17 / David Lemley

Find out how our brand strategy checklist can strengthen your brand. All you have to do is answer these 12 questions.

Use Research to Avoid Common Brand Strategy Pitfalls

31.10.17 / David Lemley

Most companies understand the importance of branding but they struggle with implementing all of the components that lead to success.

The Seven Musts of Marketing

14.09.17 / David Lemley

We developed a diagnostic tool around what we believe are “The Seven Musts of Marketing.” This series of seven critical marketing disciplines benchmarks our clients’ brand within their respective category.

We Think Consumers Shouldn’t Be Your Innovators – Here’s Why

06.09.17 / David Lemley

There’s few things as frustrating as having a research- and consumer-validated innovation flop once it hits shelves. You’ve spent a huge chunk of change on surveys and focus groups proving…

Put Your Morals Where Your Mouth Is

30.05.17 / David Lemley

Contribution. There’s a big difference between a cause and a claim. You can make a claim, but you have to live a cause. In part one of this article, I…

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