Taking Your Brand East: How to Achieve Success in the Chinese Market

15.05.18 / Kat Simpson

Western brands should learn from the buying trends that are driving purchase intent for packaged goods in China to succeed in this foreign marketplace.

The “Old” Versus “New” Design Language of Healthy Brands

21.12.17 / Kat Simpson

As consumers change, design language must adapt to speak to their shopping preferences. For a product to scream "healthy" right from the shelf, packaging design elements must communicate in a…