30% sales increase in HABA in first 6 months

PCC Natural Markets

/ CASE STUDY

Celebrate the brand’s deeply held core values while improving shopability.

David and his team are creative brand experts that know how to stay on task. He’s not afraid to say what needs to be said and he brings even the most stubborn of us around with solid research and gut instincts.

  • - Laurie Albrecht / (former) VP Marketing
  • PCC Natural Markets

Challenge

PCC had successfully integrated our original brand strategy work into employee and customer engagement but had yet to implement it in-store. The stores were dated and out-of-sync with their ethos as the original local community natural market.

The store was filled with earnest, outdated, long-format messaging.

Strategy

Based upon our original brand strategy work, we worked directly with PCC’s leadership team to craft messaging and select sustainable materials that would celebrate the seasonality of fresh food. Then we set out to establish an in-store branded environment that would showcase PCC’s values in action while improving the overall shopping experience. We leveraged the brand environment to build and celebrate community by sharing how, where, and when PCC takes a stand for local farms and families.

Brand Position: Community. Local. Organic.

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