We make cult brands.

Brand extension.

Your Brand Can Overcome Price Resistance and Create Stark-Raving Fans.

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Want to Overcome Price and Create Stark-Raving Fans in the Process? Develop Your Brand’s Definitive POV.

It’s absolutely amazing to see that so many brands still muddle along without a definitive POV. That they think […]

Conventional Is The New Specialty Grocer.

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If you’re the owner of a natural/organic food brand you know the roller coaster. Natural product stores, from Whole Foods to the smaller independents, might love your brand today and discontinue it tomorrow. Let’s […]

Disrupt. Create a Category of One.

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We’ve heard it all before. “There’s nothing new under the sun.” “It’s all been done before.” “Timing is everything and this isn’t the time to start anything new.”

Thankfully, the intrepid among us have never […]

Retail Voodoo on Worldwide Business with Kathy Ireland

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Worldwide Business with Kathy Ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe. We are excited that Retail Voodoo was featured for our unique approach […]

Our clients are awesome.

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This year has been jam-packed at Retail Voodoo, in the best way. We have had the opportunity to work with a lot of wonderful people powering incredible brands whose ethos we believe in. Happily, […]

David Lemley interview with Kathy Ireland.

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Tune into Fox Business Network on Saturday, November 21, 2015 & Bloomberg International  on Sunday, November 22, 2015. See market by market listings below.

Retail Voodoo, a company that is helping other companies implement marketing […]

Put your morals where your mouth is.

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Contribution. There’s a big difference between a cause and a claim. You can make a claim, but you have to live a cause.

In part one of this article, I discussed the concepts of branded […]

When your edgy, envelope-pushing ways succeed, it makes you “the man.”

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Being edgy and pushing the envelope are all fine strategies for establishing a brand, but they have their limits. Just ask David Letterman, who once pushed boundaries, but now has been passed by the […]

Brand Extensions: Worth Doing or Not?

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Quick: how many new brand extensions made an impact on you last year? Can’t remember many, if any, can you?
That’s the problem.

So many new products come out and fail; So few are memorable. Even […]

Identity Crisis: The Seven Deadly Sins of Branding.

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Economic limbo cannot erase the fact that we live in a world where cars start the first time, phones are addictive and the gourmet coffee, is well, gourmet. Only the Unaware offer products or […]