We make cult brands.

Design principles.

Exploring Cult-Status Brand Symbols

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Ralph Waldo Emerson said, “We are symbols and inhabit symbols.” While that might seem a little intense, he makes a valid point. Symbols start out as meaningless illustrations, objects, sounds, etc. that humans assign meaning due to repeat exposure and values association. […]

Hashtag: Nutrition Label Makeover.

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The other day I bought an organic cup of noodles for lunch, only to realize the 53g container was classified as “2 servings” at 100 calories each. Even at a full container, it is […]

Brand Evolution/Brand Revolution: Case Studies at BevNET Live

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Brand evolutions can be nerve wracking, as the tried and true cliché goes: change is scary! But it is also integral to growth.

At BevNET Live Summer 2016 last month our founder and president David Lemley […]

Retail Voodoo on Worldwide Business with Kathy Ireland

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Worldwide Business with Kathy Ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe. We are excited that Retail Voodoo was featured for our unique approach […]

Delivering brand promises through great packaging.

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In his latest article, Mr. Lemley challenges marketers to go beyond adequate packaging. To think beyond drowning people with feature and benefits that appeal to the customer’s rational thought process but to their emotions.

Mr. […]

Ethos: The value of values in brand building

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Brands, just like people, have values –principles they stand for and hold near and dear to their heart.

These principles form the reason brands exist. Brand values influence two important business assets – relationships and reputation. […]

Get leverage: Know your brand archetype.

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Archetypal branding works because it appeals to all people. We all share a deep need to feel stability, belonging, discovery and achievement. In today’s world, many brands have taken on the role of building […]

Elevate your brand through the strong use of symbolism.

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What do lululemon, starbucks coffee, harley davidson have in common with the catholic church?
Watch this short excerpt from our webcast, The Cult Brand Value Equation, to discover how these iconic brands have all leveraged […]

The brand credibility paradox.

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Is over emphasis on your hard-core credibility limiting your brand’s influence and growth?

I’ve seen it a lot. Brands achieving the level of success they desire by focusing on one thing for a hard-core, loyal […]

I see me in team.

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“Brands have run out of juice. People in the world expect great performance from products, services and experiences. And most often, we get it. Cars start first time, fries are always crisp, dishes shine.” […]