We make cult brands.

Package design.

What’s Your Language Saying about Your Brand?

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If language builds and binds cultures, why shouldn’t it be used to build and bind cults around brands?

Think about the power of words. If I use specific words in a specific way, it builds […]

Hashtag: Nutrition Label Makeover.

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The other day I bought an organic cup of noodles for lunch, only to realize the 53g container was classified as “2 servings” at 100 calories each. Even at a full container, it is […]

Brand Evolution/Brand Revolution: Case Studies at BevNET Live

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Brand evolutions can be nerve wracking, as the tried and true cliché goes: change is scary! But it is also integral to growth.

At BevNET Live Summer 2016 last month our founder and president David Lemley […]

Way to go, Body Glide!

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We’ve all been there. We’re catching a wave, taking a run or simply trying to live our lives when chafing or a dreaded blister plagues us. From a desire to prevent this, Body Glide […]

Howard Schultz: The other wise man.

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It’s that time of year again: the holidays are nearly upon us and Starbucks has rolled out their holiday flavors and cup design, the latter of which has had many up in arms on […]

Retail Voodoo on Worldwide Business with Kathy Ireland

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Worldwide Business with Kathy Ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe. We are excited that Retail Voodoo was featured for our unique approach […]

Our clients are awesome.

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This year has been jam-packed at Retail Voodoo, in the best way. We have had the opportunity to work with a lot of wonderful people powering incredible brands whose ethos we believe in. Happily, […]

David Lemley interview with Kathy Ireland.

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Tune into Fox Business Network on Saturday, November 21, 2015 & Bloomberg International  on Sunday, November 22, 2015. See market by market listings below.

Retail Voodoo, a company that is helping other companies implement marketing […]

Sometimes you shouldn’t treat yourself.

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Great package design won’t necessarily save your brand, nor will bad design definitively kill it. But what happens when your design is appealing to the wrong audience, at the wrong time?

A couple of weeks […]

Delivering brand promises through great packaging.

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In his latest article, Mr. Lemley challenges marketers to go beyond adequate packaging. To think beyond drowning people with feature and benefits that appeal to the customer’s rational thought process but to their emotions.

Mr. […]