Elevate Your Brand Through the Strong Use of Symbolism

06.13.13 / David Lemley

What do lululemon, starbucks coffee, harley davidson have in common with the catholic church?

Watch this short excerpt from our webcast, The Cult Brand Value Equation, to discover how these iconic brands have all leveraged the power of symbolism to create a venue where we are not only aware of their mission but invite them into our dialy lives.

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