Key Ingredients for Transforming Employees into Brand Ambassadors

02.14.18 / Diana Fryc

Good employees are hard to find. It’s an adage that seems to prove true with every generation. But as with all generalizations, there are caveats. As employers, we need to be aware of the influences that contribute to the success and failure of an employee.

In today’s economy, simply offering a job and paycheck isn’t going to cut it. “Golden handcuffs” (as we like to call them) aren’t what every person is interested in. Your brand must offer something else to create a truly loyal community of employees.

So many brands struggle to gain buy-in from their employees. Either they don’t care about your brand or they don’t understand it. If even your own employees don’t love your brand, surely customers don’t have reason to. In order to grow and retain an engaged employee fanbase, your brand will have to do some work internally.

In this piece, we answer the following common questions:

  • How do you make your employees your biggest brand advocates?
  • How do you use your brand to attract top talent?
  • What companies manage and retain employees well?
  • What are the key ingredients to keeping employees happy and engaged?

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