Project Description

Body Glide

Create brand and packaging as iconic as the original anti-friction balm.

Challenge: Body Glide invented a category but was facing increased competiton.

Strategy: Leverage the brand name recognition and product’s well-known form factor to create a bold, iconic look that would stand out in both specialty retail and big box.

Result: Body Glide is enjoying strong marketplace acceptance. We’ll keep you posted on how it performs.

Scope of work
  • Brand Architecture
  • Brand Identity
  • Packaging Systems
  • Communication Strategy
  • Style Guides
Glide01 Glide02 Glide03

“Retail Voodoo helped us create a bold, iconic, bright, crisp, high-impact and highly visible packaging system and got us thinking about our product portfolio in a way that helped move our business forward.”
– B. Sternoff CEO