Project Description

Brooks Running

Navigating the big box retail world for a specialty retail champion.

Challenge: Establish a national retail experience for the specialty-store focused challenger brand without losing their quirkiness in the sea of sameness.

Strategy: Leverage our history of working with a variety of retailers to help Brooks customize the in-store experience to best fit each national retailer’s footprint, needs and restrictions.

Result: By successfully penetrating the big box retail world Brooks increased sales by 40% in the first 12 months.

Scope of work
  • Campaign Development
  • In-Store Signage
  • Fixture Design
  • Photo Art Direction
  • Copywriting
  • Multi-Retailer System Implementation
  • Style Guides
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“Retail Voodoo not only executed flawlessly but also brought our retail presentation to the next level. The Retail Voodoo team sees the immediate needs at retail and through their work they are able to create a lasting consumer impression.”
— D. Berger, Senior Marketing Director, Brooks