Project Description

DRY Sparkling

Relaunch DRY as a premium sparkling beverage.
Challenge: As a pioneer in the craft soda industry, DRY was struggling to grow in a crowded category filled with me-too brands co-opting their equities.

Strategy: Bring DRY back to its core strengths and differentiators through vibrant use of positioning language, design systems and proprietary patterns.

Result: DRY has experienced more growth in the first six months than in the previous decade.

Scope of work
  • Brand Platform
  • Brand Architecture
  • Design Language
  • Packaging
  • Photo Art Direction
  • Website
  • Marketing Materials
  • Usage Guide

 

DRY2

DRY06
DRY05

DryPhone2

DRY10