Project Description

Hilary’s Eat Well

Win in Natural Grocery and crossover into Conventional Grocery.
Challenge: While success in the Natural Foods channel had brought attention to Hilary’s Eat Well veggie burgers, the brand wanted to grow beyond one product available in one channel.

Strategy: Research uncovered two distinct areas of opportunity that were latent assets in Hilary’s Brand DNA: Culinary roots and an ingredient deck that is free-from common food allergens. Retail Voodoo helped Hilary’s to make these core values the center of the conversation, product innovation pipeline, messaging strategy and design system.

Result: Hilary’s has enjoyed the number one selling veggie burger on SPINS for 52+ weeks. Rapid growth continues from product innovation and conventional grocers offering the product.

Scope of work
  • Brand Strategy
  • Brand Platform
  • Messaging Strategy
  • Brand Architecture
  • Packaging System
  • Identity Refresh
  • Usage Guide

Hilary's PackagingHilarys02