Project Description

KIND Healthy Snacks

Extend the KIND Bar brand with a savory line.

Challenge: Create a category defining name and position that fits the spirit of the KIND brand.

Strategy: Leverage the KIND ethos to create a sub brand that is in keeping with its mission.

Results: The launch of Strong & KIND has been well received and is considered the birth of new category in nutrition bars. We will post sales information once it is available.

Scope of work
  • Naming
  • Product Identity
  • Packaging Design
  • Design Implementation


Kind Bars Kind Bars Kind Bars