Project Description

Traditional Medicinals

Evolve the 40 year old herbal tea company into a wellness brand.

Challenge: Connect the 40 year old herbal tea company with the modern day while overcoming an earnest, dogmatic image.

Strategy: Simplify everything and invite people to discover the power of plants. Demystify and broaden the appeal of herbal remedies to tap into consumers’ desire to take back their health and wellness from big pharma.

Results: Traditional Medicinals is now enjoying a strong relationship with new, younger audiences that shop at places like Target and Whole Foods.

Scope of work
  • Brand Platform
  • Brand Architecture
  • Design Language
  • Photo Art Direction
  • Website
  • Marketing Materials
  • Usage Guide

Traditional MedicinalsTraditional Medicinals