We use design and integrated marketing to connect your brand (and its products and services) to the lives and needs of real people. To do that, we craft the stories, bring your offerings to life, and build societies around them. We harness the principles of ritual, doctrine, and behavior to draw a boundary around your brand to create stark-raving fans.

We believe design is your biggest opportunity to express you brand’s core reason to believe to consumers in a way that creates meaningful connections. Design acts as the shorthand for you brand’s unique voice – speaking to consumers in new, educational ways to empower them to live healthier, happier lives. Our design goal is not merely to create the unique and beautiful, but to ensure your product stands out on shelf, online, and in the consumer’s mind.

Design Services

Visual Design Language
Applied discipline to the creative process allows multiple marketers within your team to execute flawlessly by sharing a common way to describe the overarching scheme that guides the design of all your brand’s touchpoints. It is imperative to establish a core visual design language system for your brand.
Packaging Design
At its simplest level packaging design is information architecture. The magic happens when shelf science meets innovation and creativity. Our deep experience in building one-of-a-kind packaging systems will help make certain your package demands attention at retail.
Brand Ecosystem
It’s important to have a road map when the design elements from the physical world of packaging, product, and environment translates other forms of traditional communication. It assures that your identity and marketing materials work well on screen. A brand ecosystem integrates social media, digital marketing, and interactive experiences.
Experience Design
There is more to experience design that just UI and UX. Our approach to experience design considers every interaction your employees and customers have with your brand. Experience design focuses on in-store and moves through employee engagement to include the way your business delivers its offering to the world.
Branded Environments
The physical world where people touch and interact with your brand provides an opportunity to create memorable impressions that drive brand engagement. Understanding user behavior, brand strategy, and three-dimensional design, enables our team to create transformative branded journeys that connect your story with your audience in a meaningful way.
Marketing Communication
We help clients interact with their key stakeholders in the market by creating messaging promoting their goods and services to targeted audiences. We develop coordinated promotional messages that can be delivered across one or more channels such as print, radio, television, direct mail, and personal selling.
Web & Digital Media
We help our clients to create or update their website experience. It encompasses several different aspects, including webpage layout, narrative, user journey, content production, shop-ability, photography, iconography and design. Our team emphasizes intentional user flow, brand driven experiences and intuitive selling to build powerful online brand expressions for your brand.
Brand Guidelines
Brand Guidelines (a.k.a. brand standards, style guide or brand book) are a carefully crafted and tested set of rules that explain how your brand identity and design language work together. These guidelines deliver an overview of your brand’s history, vision, personality and key values, and messaging platforms throughout the design.

Retail Voodoo not only executed flawlessly but also brought our retail presentation to the next level. The Retail Voodoo team sees the immediate needs at retail and through their work they are able to create a lasting consumer impression.

  • - D. Berger / Senior Marketing Director
  • Brooks Running

Retail Voodoo was on my radar for years prior to our rebrand. They made us think, brought clarity to the research process, and revitalized our packaging’s soul. This helped us move with a new level confidence that resulted in stronger sales.

  • - Will Blount / President
  • Ruffwear

When I joined Sur La Table, I called just one agency to develop our new branding tool kit. This is my third major retailer where I’ve leveraged Lemley and his band of voodoo-ites. I have become a true believer of their work. They do convert consumers into true believers!

  • - Robb Ginter / VP Creative Services
  • Sur La Table

David and his team are creative brand experts that know how to stay on task. He’s not afraid to say what needs to be said and he brings even the most stubborn of us around with solid research and gut instincts.

  • - Laurie Albrecht / (former) VP Marketing
  • PCC Natural Markets

David Lemley and team intensively researched our company and gave us the revitalized brand identity and retail brand design that are really rooted in our outdoor culture. The way this has resonated with our employees and our customers is amazing.

  • - D. Madsen (retired) / CEO
  • REI

Be proud of your work! Great impact on shelf, and the new design change combined with the new recipe has buyers excited (Walmart included!).

  • - Marjolaine DeClaviere / VP Marketing
  • Russell Stover

Retail Voodoo helped us define who we are, why we do what we do and how to talk about with others around the globe.

  • - J. Russell / CEO & Founder
  • Teton Waters Ranch

Our team couldn’t be more positive or excited about the new strategy, packaging and integrated marketing system. We are exceeding monthly numbers far beyond what we could even imagine.

  • - Karyn Abrahamson / VP Marketing
  • Essentia Water

Through their process, Retail Voodoo allowed us to identify uniquely differentiated brand strategies. Their work positioned our brands for a new generation of organic ice cream eaters and put us on a path to quickly accelerate our growth in the marketplace.

  • - Michelle Hunt / VP of Marketing
  • Alden's Organic

Working with Retail Voodoo made us feel like we were in safe hands while undergoing a vulnerable challenge. Their process and enthusiasm really made the journey clearly defined and a breath of fresh air. As a result of our work together, Living Intentions has a wonderfully refreshed and innovative brand, clear messaging for our consumers, and accessibility to meeting our internal goals. I strongly recommend them.

  • - Joshua McHugh / Owner
  • Living Intentions

Retail Voodoo is a great partner for Hilary’s. Their strategy process helped us get back to our core, redefine our why, and propel us into the future. Our business continues to grow, just like they said it would.

  • - Lydia Butler / CEO
  • Hilary’s Eat Well

I admit I was skeptical that brand strategy could grow our business and change our culture. But Retail Voodoo’s unwavering commitment to guide us into the future worked!

  • - Linda Miles / President
  • Derma-E

Wow, wow, wow! Retail Voodoo’s work was astounding!

  • - Erika Cottrell / VP of Marketing
  • Sahale Snacks

Retail Voodoo helped us create a bold, iconic, bright, crisp, high-impact and highly visible packaging system and got us thinking about our product portfolio in a way that helped move our business forward.

  • - Bill Sternoff / CEO
  • Body Glide

This team of experts knows how to stay on task. They’re not afraid to say what needs to be said and bring even the most stubborn of us around with solid research and gut instincts.

  • - Laurie Albrecht / VP of Marketing
  • PCC Natural Markets

What I like about Retail Voodoo is that they are fearless in their approach. They partner with you so they’re right by your side through the whole process. They’re very passionate partners as well.

  • - Sharelle Klaus / CEO & Founder
  • DRY

Ready to talk about your project?

Or give us a call at 206.285.6900