Brand Builders for food, beverage, wellness, and fitness

Retail Voodoo collaborates with mission-driven consumer brands like yours to discover hidden opportunities. New audiences with unmet needs. The right kinds of products to launch. Future-proof brand strategies. We thoughtfully map the way forward and guide brands to unprecedented growth and category disruption.

Learn more about the process.

The Way Up
1. Disruptive Innovation
2. Futureproofing
3. Building Relevance

  • Retail Voodoo helped us see our category in ways we could never imagine. The results speak for themselves.”

    Erika Cottrell, VP of Marketing, Sahale Snacks
  • Unlike many consultants, David and his team effectively demonstrated that they understood our brand and our perspective on the industry before they brought their considerable CPG experience into the conversation.”

    Charles Coristine, CEO + President, LesserEvil
  • Retail Voodoo helped us align over 100 product ideas into 7 categories we’re using to grow our brand. What a tremendous partner!”

    John Gibb, CEO, Summit Naturals + HighKey
  • The work you and the team did for Bioshchwartz is tremendous! In my long career working with hundreds of consultants and agencies, I have never seen anything like it.”

    Girard Smith, Board Member, BioSchwartz, Inc.
  • Our team couldn't be more positive or excited about the new strategy, packaging, and integrated marketing system. We are exceeding monthly numbers far beyond what we could even imagine.”

    Karyn Abrahamson, CMO, Essentia Water
  • Your creative range blew my mind. Thank you for your partnership with KIND.”

    Daniel Lubetsky, Founder, KIND Snacks
  • What I like about Retail Voodoo is that they are fearless in their approach. They partner with you so they’re right by your side through the whole process. They’re very passionate partners.”

    Sharelle Klaus, CEO & Founder, Dry Soda Company
  • When we needed help differentiating our brand in a crowded market space, Retail Voodoo and their unique process led the organization to a compelling and exciting space.”

    Kate Ruffing, CMO, Yakima Chief Hops
View more success stories
  • The Gooder Podcast

    Hosted by Diana Fryc

    Introducing you to the powerhouse women who have found success on every level with direct access to their insights and expertise in order to help you make your business “Gooder.”

    Gooder - Hosted by Diana Fryc

    The Evolution of the Natural Products Industry with Cynthia Tice, Lily’s Sweets

    View episode details and listen
    View all episodes
  • Our Book

    The guide for brand-owners, marketers, investors, and leaders to take their better-for-you brand from one of many to category prominence. Empowers your team to conduct a category audit unlike any other. Beloved & Dominant Brands will have you and your team asking questions about your company, your brands, and your marketplace that you have never asked before.

    “David is highly respected and smart, and has worked with some great brands. A good read for brands wanting to breakout.”

    – Jeff Klineman, Editor-in-Chief,

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