Consumer products companies contribute to environmental degradation, and it’s up to us as brand leaders to find solutions. Your brand doesn’t have to be an environmental hero like Patagonia to have a meaningful impact; instead, work sustainability into every facet of your decision making. It’s a continuum of change that happens over time.
So how do you know when you can legitimately plant your flag as a green brand? Our 8-question Brand Sustainability Evaluator reveals whether you’re ready to proclaim your brand sustainable, or if you still have work to do.