Brand Extensions: Worth Doing or Not?

Quick: how many new brand extensions made an impact on you last year? Can’t remember many, if any, can you?

That’s the problem.

So many new products come out and fail; So few are memorable. Even fewer are hits.

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Your Brand Can Overcome Price Resistance and Create Stark-Raving Fans

Want to have a great brand? Get your own POV and make sure it resonates with your people.

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Identity Crisis: The Seven Deadly Sins of Branding

Economic limbo cannot erase the fact that we live in a world where cars start the first time, phones are addictive and the gourmet coffee, is well, gourmet. Only the Unaware offer products or services they deem good enough to a world where everyone can get anything they want almost anywhere.

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