Quick: how many new brand extensions made an impact on you last year? Can’t remember many, if any, can you?
That’s the problem.
So many new products come out and fail; So few are memorable. Even fewer are hits.Read More
Want to have a great brand? Get your own POV and make sure it resonates with your people.Read More
Economic limbo cannot erase the fact that we live in a world where cars start the first time, phones are addictive and the gourmet coffee, is well, gourmet. Only the Unaware offer products or services they deem good enough to a world where everyone can get anything they want almost anywhere.Read More