Brand Strategy Checklist 3: The soul of consumer branding
...and study the crucial aspects of your brand’s pillars as well as show you how archetypes directly plug into brand strategy. In order for brand strategy to become a powerful... Read more
Brand Strategy Checklist 1: Strengthen Your Brand’s Body
...the well-prepared, Retail Voodoo created our own brand strategy checklist toolkit to drive all client engagements. Why is Retail Voodoo’s brand strategy checklist in three parts? Over the years, we’ve... Read more
Brand Strategy Checklist 2: Mental Strength for Purpose-driven Brands
In segment one of our brand strategy checklist, we explored the external forces shaping your brand. In part two, we examine the areas of your brand strategy driven by the psychology... Read more
Brand Strategy is a Short-Term Investment with Long-Term Benefits
...they have “it.” Well, our years in the marketing and design worlds have taught us the ever-elusive “it” is also called brand strategy. Companies killing it with brand strategy have... Read more
Doing Brand Strategy: When Can You Delay, When Must You Act?
...fast for better-for-you brands, especially emerging ones, so leadership tends to bypass one of the most important tasks: building a strong strategic foundation for the brand. Brand strategy is essential,... Read more
The Seven Musts of Marketing
...brand within their respective category. This process simplifies the communication strategy across multiple channels and streamlines the messaging into a cohesive, ownable narrative that delivers a brand’s message to critical... Read more
Food & Beverage Companies Add Value with Strategic Brand Extensions
...has made all the difference for their brand. A Brand Strategy Firm Can Guide You Through the Brand Extension Process For well-established brands looking to create new revenue opportunities, brand... Read more
How to Shape a Food or Beverage Brand’s Tone & Voice
...and it supersedes design. Brand Strategy => Tone & Voice => Visual Expression Let’s break this down: Brand strategy is a mix of internal guideposts, mission, vision, and values. The... Read more
7 Things You Should Do Now to Ensure a Successful 2020 for Your Naturals Brand
...can our brand create value for our community/tribe of followers? What does our brand have permission to do that our community cannot get from other brands? How does our brand... Read more
Brand Extensions: Worth Doing or Not?
...When it Comes to Brand Extensions: Stretching a brand that doesn’t have an ownable asset other than its brand name. There are high recognition brands that have considerable value but don’t... Read more