Design is Transformational: But Only if Strategy & Execution Marry

The problem with retail environments today is that they’re still transactional in nature. Most retailers really haven’t changed much in their thinking or their approach to retail design. Retailing is understood as environments to sell merchandise; that seek to drive sales the old-fashioned way. Advertising lures customers in and the store layout, merchandise selections and services are expected to close the sale. Same old approach with a few new high tech toys thrown in without a lot of thought.

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Use Design as Theater to Create User-Centered Packaging Experience

It is no longer enough to be merely purchased and consumed, products have to relate to customers in a way that creates brand loyalty and longevity as an expression of the consumers’ life.

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Brand Strategy is a Short-Term Investment with Long-Term Benefits

If brand strategy is an intangible concept, how can we measure ROI on it? Learn how investing in brand strategy is one of the best uses of your money.

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Making the Most Out of Your Trade Show Investment

While the benefits of participating in trade events are well-documented, trade shows can be an expensive investment. Standing out and delivering a memorable impression on the floor at Expo West, Fancy Foods, or even Outdoor Retailer can seem daunting. And yes, the pressure to deliver on ROI goals – while ever-present – can be elusive at best. As a strategic consulting firm and long-time attendee of these shows, we’ve seen a lot and learned a lot over the years. Through it all, we’ve emerged with a point-of-view on how to get the most out of these investments.

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If I Owned an Equity Firm, I Would Invest in These Food Brands

The current marketplace is filled with darling brands – like KIND, Plum Organics, and Patagonia. However, we forget that most of these brands started out at the kitchen table or in the garage – all on shoestring budgets.

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We Think Consumers Shouldn’t Be Your Innovators – Here’s Why

There’s few things as frustrating as having a research- and consumer-validated innovation flop once it hits shelves. You’ve spent a huge chunk of change on surveys and focus groups proving your new product will win at retail, so what went wrong?

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