The Seven Musts of Marketing

We developed a diagnostic tool around what we believe are “The Seven Musts of Marketing.” This series of seven critical marketing disciplines benchmarks our clients’ brand within their respective category.

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Erika Cottrell / VP of Marketing

Wow, wow, wow! Retail Voodoo’s work was astounding!

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Laurie Albrecht / VP of Marketing

This team of experts knows how to stay on task. They’re not afraid to say what needs to be said and bring even the most stubborn of us around with solid research and gut instincts.

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The Importance of Vocabulary in Marketing

People, people, people! If I’ve told you once, I’ve told you a thousand times, it’s important to get our vocabulary straight, as a recent piece in ADWEEK shows. The story details designer Ben Pieratt’s efforts to create and sell Hessian, a company without a product, for $18,000. The price tag would include the name, a URL, Twitter account, more than 20 logo designs, a Web site theme and a brand book.

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Brand Strategy is a Short-Term Investment with Long-Term Benefits

If brand strategy is an intangible concept, how can we measure ROI on it? Learn how investing in brand strategy is one of the best uses of your money.

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Making the Most Out of Your Trade Show Investment

While the benefits of participating in trade events are well-documented, trade shows can be an expensive investment. Standing out and delivering a memorable impression on the floor at Expo West, Fancy Foods, or even Outdoor Retailer can seem daunting. And yes, the pressure to deliver on ROI goals – while ever-present – can be elusive at best. As a strategic consulting firm and long-time attendee of these shows, we’ve seen a lot and learned a lot over the years. Through it all, we’ve emerged with a point-of-view on how to get the most out of these investments.

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Four Packaging Trends to Look for at Expo East

We’ve been on the lookout for the most compelling packaging trends coming up in the food and beverage industries. Just as consumer behaviors constantly change, so do design trends.

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