What’s Your Language Saying about your Brand?

Think about the power of words. If I use specific words in a specific way, it builds an image in your mind. It paints a picture. It has meaning. Words tell stories and humankind responds to storytelling, as we all know, in an emotional way.

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Mine Mythos to Discover Your Brand’s Cultability

There’s a reason that companies with aspirations of greatness don’t name themselves things like Bob’s Climbing Equipment or Bob’s Auto Parts. Sure, Bob is a great guy, members of the local Rotary club sing his praises and his name has the advantage of reading the same backwards and forwards, but there’s no poetry or mythology that surrounds the name other than, possibly, its association with the movie “What About Bob?” Think about it. When’s the last time you heard anyone mention the Bob’s Big Boy restaurant chain with anything other than nostalgia or a remembrance of a forgotten era? Perhaps there’s a reason.

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