Retail Voodoo is a branding agency for food, beverage, wellness, and fitness industries. We help brands empower consumers by making healthy living more approachable.

Our Mission

Empower 300 brands in the next decade to improve the way people think about what they eat, drink, and do to stay active.

Our Values

Know Thy Industry

Knowledge is power, that’s why we use data and research to drive everything we do.

Better Every Day

We constantly strive to improve ourselves personally and professionally.


We arm our clients with the tools to change the world.


We push. We explore. We assume nothing.

True believers only

We trust in the power of healthy living and using business as a force for good.


We deliver on our promise. Period.

Our Story

We realized long ago that our process and creativity consistently crafted brands that made people wealthy while influencing culture. But something was missing. We felt that lacked real purpose. That is, until we made the connection between exercise and optimism, and healthy eating and human potential. We became true believers in the power of healthy living after witnessing our personal lives, and our loved ones, transformed by thinking differently about what we eat, drink, and do to stay active. This awakening helped us realize our contribution to society could be so much bigger and better. We do not work with brands that sell products filled with crap, big pharma, or promote a sedentary life. We love to help enlightened, sustainable do-gooders do well so they can do good in the world.

Our Team

We are brand strategists, designers, and writers on the hunt for meaning. We believe in using creativity as a tool to improve the world’s health. We don’t just talk the talk, we walk the walk. We practice what we preach … except when we don’t. We’re foodies and beer fanatics. We’re marathon runners and punk-rock enthusiasts. We’re parents and friends. We’re change-agents.

David Lemley Founder / Chief Strategist
Diana Fryc Director of Operations
Jacob Carter Design Director
Molly Beier Director of Account Services
Kat Simpson Graphic Designer
Eric Wyttenbach Senior Designer

Are you a believer in business as a force for good? Do you want to transform brands that transform the world? Let’s do it together.


Or give us a call at 206.285.6900