Retail Voodoo is a branding agency for food, beverage, wellness, and fitness industries. We help brands empower consumers by making healthy living more approachable.

Consumers have infinite choices

Our mission is to make it possible for brands to break through, become a category of one, and foster a community of believers.

Our Values

Know Thy Industry

Knowledge is power, that’s why we use data and research to drive everything we do.

Better Every Day

We constantly strive to improve ourselves personally and professionally.


We arm our clients with the tools to change the world.


We push. We explore. We assume nothing.

True believers only

We trust in the power of healthy living and using business as a force for good.


We deliver on our promise. Period.

Our Story

Our Team

We are brand strategists, designers, and writers on the hunt for meaning. We believe in using creativity as a tool to improve the world’s health. We don’t just talk the talk, we walk the walk. We practice what we preach … except when we don’t. We’re foodies and beer fanatics. We’re marathon runners and punk-rock enthusiasts. We’re parents and friends. We’re change-agents.

David Lemley Founder / Chief Strategist
Diana Fryc Partner / Sales & Marketing
Jacob Carter Design Director
Molly Beier Director of Account Services
Kat Simpson Graphic Designer
Eric Wyttenbach Senior Designer

Are you a believer in business as a force for good? Do you want to transform brands that transform the world? Let’s do it together.


Or give us a call at 206.285.6900