Your Brand is on Life Support. What Now?

06.02.19 / David Lemley

With insightful data and leadership objectivity, a brand can learn how to survive the loss of consumers and market share. Consider your best options for a dying brand.

What to Know Before You Take a Better-For-You Brand into the Big-Box World

29.01.19 / David Lemley

Better-for-you brands need to know how to manage their relationship with big retail stores. Start now: Retain your brand image, ramp up production, and more.

Who’s Your Real Competition? You’d Be Surprised.

08.01.19 / David Lemley

Rally your lifestyle brand's tribe against a bigger idea than simply a business competitor. Learn the ideas that will trigger emotions and win customers.

6 Ways a Trend Analysis Can Reveal Major Opportunity for Better-For-You Brands

19.12.18 / David Lemley

Trend analysis uncovers hidden truths about the future of the food & beverage industry. Learn the value of investing in a deep trend analysis for your brand.

Your Brand Isn’t a Marketing Asset. It’s a Business Essential.

04.12.18 / David Lemley

The competitive landscape now is so crowded that simply having a product is not enough. Modern brands have to tell customers why they need to come. Learn how.

Founder Fears Associated with Private Equity and Acquisitions

28.11.18 / David Lemley

Upfront dialogue between owners and investors in F&B or better-for-you brands' is key, but so is knowledge. Crank up your learning curve now.

Seeking Growth in the World of Conscientious Consumers

06.11.18 / David Lemley

Consumption is more than a simple economic action. Learn how your healthy brand can extend a welcoming hand to loyal, conscientious consumers.

How to Build a Food and Beverage Brand Without Cannibalizing Your Current Model.

01.11.18 / David Lemley

Using your brand promise and brand positioning as guardrails, begin the process of innovating toward these customers-to-be.

Don’t Get Comfortable with Extension; Pursue True Innovation

01.11.18 / David Lemley

Product line extensions for food and beverage brands are common. But real innovation happens when you deliver something unexpected but logically connected.

Take A Holistic Approach to Your Food Packaging System

02.10.18 / David Lemley

Common marketing mistake: focusing on new attributes in packaging design. Learn how to continue your brand's customer dialogue with product line extensions.


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