Remaking a Beloved Brand: How to Keep Your Loyalists and Hook New Fans

08.08.18 / David Lemley

Loyal employees and avid fans will speak up if you decide to change their beloved brand. Increase your chance for success by using data to back strategy.

Guiding Growth for a Passion Brand

01.08.18 / David Lemley

Founders are skilled, passionate entrepreneurs. But when it comes to maturing a brand, they need your marketing help. Learn how to navigate this relationship.

Change is Hard. These 7 Tactics Make it Easier to Manage.

10.07.18 / David Lemley

As a leader for a lifestyle or passion brand, learn the top tactics for managing organizational changes to keep your business relevant through market flux.

The KPIs that Matter for Lifestyle Brands

20.06.18 / David Lemley

It’s not only about revenue, profit, same-store sales margin, and ratio of assets to debt. While those numerical KPIs show certain aspects of brand performance, there are other, more important…

Better-for-you Businesses: How to Rebrand the Right Way

13.06.18 / David Lemley

Are you considering a rebrand? Unsure of where to start? A brand strategy firm will help your team tackle some of the biggest obstacles to a successful rebrand: misunderstanding, lack…

The Key to Creative Deliverables that Generate Real Results for Retail Brands

31.05.18 / David Lemley

Brand strategy is the most important determinant of company culture, product offering, and marketing content. Long-term success requires strategic branding.

Food & Beverage Companies Add Value with Strategic Brand Extensions

23.05.18 / David Lemley

Align your brand extension with the market’s fundamental understanding of your business to strategically capitalize on new revenue possibilities.

Expand Your Brand Globally Like Starbucks, Disney and Sur la Table

18.05.18 / David Lemley

To develop your brand's messaging and identity in a new global market, consider why people were first interested in your products or services to begin with.

The Value of a Corporate Social Responsibility Program for Consumer Brands

09.05.18 / David Lemley

If your brand seeks more than just profit, choose a cause to support — one that your business will stand for and invest in, uniting customers and employees.

How Your Consumer Brand Can Survive a Burning Platform

25.04.18 / David Lemley

Learn the importance of finding your brand's niche. Instead of competing with huge industry disruptors, customize, personalize, and specialize your business.

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