Your Brand Isn’t a Marketing Asset. It’s a Business Essential.

04.12.18 / David Lemley

The competitive landscape now is so crowded that simply having a product is not enough. Modern brands have to tell customers why they need to come. Learn how.

Founder Fears Associated with Private Equity and Acquisitions

28.11.18 / David Lemley

Upfront dialogue between owners and investors in F&B or better-for-you brands' is key, but so is knowledge. Crank up your learning curve now.

Seeking Growth in the World of Conscientious Consumers

06.11.18 / David Lemley

Consumption is more than a simple economic action. Learn how your healthy brand can extend a welcoming hand to loyal, conscientious consumers.

How to Build a Food and Beverage Brand Without Cannibalizing Your Current Model

01.11.18 / David Lemley

Using your brand promise and brand positioning as guardrails, begin the process of innovating toward these customers-to-be.

Don’t Get Comfortable with Extension; Pursue True Innovation

01.11.18 / David Lemley

Product line extensions for food and beverage brands are common. But real innovation happens when you deliver something unexpected but logically connected.

Take A Holistic Approach to Your Food Packaging System

02.10.18 / David Lemley

Common marketing mistake: focusing on new attributes in packaging design. Learn how to continue your brand's customer dialogue with product line extensions.

Food Brand Investors: 5 Things to Fix Before You Sell

25.09.18 / David Lemley

Investing in a promising food & beverage business? There is plenty of potential and opportunity to improve the brand's resell value. Learn the top areas to target.

Top 5 Marketing Regrets After Rebranding

18.09.18 / David Lemley

I'm in charge of a rebrand. What next? Learn the most common reasons brand change fails — and how to avoid making those same mistakes for your business.

Food & Wellness Brands, Beware: How Redesigns Go Wrong

05.09.18 / David Lemley

Food, beverage, and wellness brands: Learn how to avoid the common pitfalls of bad redesigns. This is smart strategy for your business.

Consumer Research: Ask the Right Questions of the Right People to Yield the Right Insights

28.08.18 / David Lemley

Usage and attitude studies are a cornerstone of information about your food & beverage brand's consumers, but they must be structured to find new insights.

 

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