Loyal employees and avid fans will speak up if you decide to change their beloved brand. Increase your chance for success by using data to back strategy.
Founders are skilled, passionate entrepreneurs. But when it comes to maturing a brand, they need your marketing help. Learn how to navigate this relationship.
As a leader for a lifestyle or passion brand, learn the top tactics for managing organizational changes to keep your business relevant through market flux.
It’s not only about revenue, profit, same-store sales margin, and ratio of assets to debt. While those numerical KPIs show certain aspects of brand performance, there are other, more important…
Are you considering a rebrand? Unsure of where to start? A brand strategy firm will help your team tackle some of the biggest obstacles to a successful rebrand: misunderstanding, lack…
Brand strategy is the most important determinant of company culture, product offering, and marketing content. Long-term success requires strategic branding.
Align your brand extension with the market’s fundamental understanding of your business to strategically capitalize on new revenue possibilities.
To develop your brand's messaging and identity in a new global market, consider why people were first interested in your products or services to begin with.
If your brand seeks more than just profit, choose a cause to support — one that your business will stand for and invest in, uniting customers and employees.
Learn the importance of finding your brand's niche. Instead of competing with huge industry disruptors, customize, personalize, and specialize your business.