Product line extensions for food and beverage brands are common. But real innovation happens when you deliver something unexpected but logically connected.
Marketers run into common obstacles during rebranding, but they're not what you think. The problems stem from team dynamics and brand strategy.
Common marketing mistake: focusing on new attributes in packaging design. Learn how to continue your brand's customer dialogue with product line extensions.
Investing in a promising food & beverage business? There is plenty of potential and opportunity to improve the brand's resell value. Learn the top areas to target.
I'm in charge of a rebrand. What next? Learn the most common reasons brand change fails — and how to avoid making those same mistakes for your business.
Food, beverage, and wellness brands: Learn how to avoid the common pitfalls of bad redesigns. This is smart strategy for your business.
Usage and attitude studies are a cornerstone of information about your food & beverage brand's consumers, but they must be structured to find new insights.
Learn how to identify if your agency failed in its rebranding efforts. Better-for-you and organic products may attract investors, but that doesn't mean growth.
Loyal employees and avid fans will speak up if you decide to change their beloved brand. Increase your chance for success by using data to back strategy.
Founders are skilled, passionate entrepreneurs. But when it comes to maturing a brand, they need your marketing help. Learn how to navigate this relationship.
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