Brand Strategy Checklist 3: The soul of consumer branding

03.04.18 / David Lemley

Differentiate your brand by asking these key marketing questions about your mission statement and guiding principles to strengthen its strategic positioning.

The Definition of Brand Has Evolved, Has Your Company Kept Up?

23.02.18 / David Lemley

Today, your company's brand is purpose-driven. Graphic elements of a visual identity persist, but brand has evolved into the production of a gut feeling.

How & Why a Strategy-First Ethos Translates to Brand Success

30.01.18 / David Lemley

Create value for your business by tackling brand strategy rather than chasing competitors or following visual trends during the redesign process.

In Food & Beverage, M&A Success Relies on Brand Strategy

24.01.18 / David Lemley

Through proactive and thoughtful brand strategy, mergers and acquisitions are successful beyond simply increased revenue and marketplace dominance.

Brand Strategy Checklist 2: Mental strength for Purpose-driven brands

10.01.18 / David Lemley

In part two of three in our brand strategy checklist, learn how to strengthen your brand through the areas of your brand strategy that are driven by the psychology of…

Four Cornerstones of Leadership for Wellness, Diet & Exercise Brands

09.01.18 / David Lemley

Learn how leading through the lens of brand requires consistency and transparency, and a delicate balance of listening and coaching.

The Role of Brand Strategy in Innovation

15.12.17 / David Lemley

Watch this free webinar to learn how innovation and brand strategy go hand in hand and move forward with confidence toward innovation that drives growth.

Three Ways to Honor Your Brand’s Heritage While Looking to the Future

22.11.17 / David Lemley

Heritage brands today are losing relevance as newer, more transparent, baggage-less brands capture the modern consumer’s imagination. But purpose never goes out of style, and there are ways to honor…

(Part 1 of 3) Strengthen Your Brand’s Body with this Brand Strategy Checklist

09.11.17 / David Lemley

Find out how our brand strategy checklist can strengthen your brand. All you have to do is answer these 12 questions.

Use Research to Avoid Common Brand Strategy Pitfalls

31.10.17 / David Lemley

Most companies understand the importance of branding but they struggle with implementing all of the components that lead to success.

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