Wondering What It’s Like to Work with Us?
Fit and results are the biggest factors when you’re looking for a marketing partner. You may be asking yourself, “What is it like to work with Retail Voodoo?” This white paper shares the reasons why brand and marketing leaders come to us for guidance. It gives you a sense of how we might work together […]
The Role of Instagram in Package Design
It used to be strictly true that a consumer’s first experience of (and moment of truth) for a brand would be at the shelf. While the physical environment is still where brands make it or break it, today’s consumer is an omni-channel shopaholic with their phone plugged into their forehead. Social media has become a […]
Making Bold Strategic Moves, Even When You Can’t Foresee the Results
‘Burning platform.’ It’s a phrase I haven’t heard for a while, but it’s popping back up again, maybe because we’re in a period of upheaval for CPG brands. It’s a metaphor for taking action even though we don’t fully know the consequences. (To give you a more vivid description, it came from an explosion on […]
Is Your Brand Ready for the Coming Retail Reset?
I was recently speaking with a distributor in the food and beverage category who told me something that stuck in my brain: the biggest challenge CPG brands are not thinking about is that, once the supply chain is back at 100%, the retail environment will shift again and many marketers will be disappointed. Our conversation […]
Top 10 Things We Thought Were Rad About 2022
On a personal and professional level, 2022 has been a whirlwind, and I can’t believe we’re in the final weeks of the year. So many of our business conversations have focused on things that are broken: economic uncertainty, on-going supply chain issues and the challenges of bringing diverse voices into our organizations. But we haven’t […]
What Looks Risky Might Actually Be Really Smart
On Black Friday of 2011, Patagonia famously placed a full-page ad in The New York Times with the headline, “Don’t Buy This Jacket.” Below the fold, copy explained the company’s Common Threads Initiative, which emphasizes reduction, repair, reuse, and recycling of materials in its supply chain and manufacturing. In one of my MBA classes recently, […]
Authority Magazine: Women In Wellness: The Five Lifestyle Tweaks That Will Help Support People’s Journey Towards Better Wellbeing with Diana Fryc
Diana Fryc was recently interviewed by Authority Magazine on her thoughts of helping people towards better wellbeing. Authority Magazine, a Medium publication, is devoted to sharing in-depth, and interesting interviews, featuring people who are authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. They use interviews to draw out stories that are both empowering and […]
Do Third-Party Certifications Matter for Food & Beverage Brands?
I was recently talking shop with a friend who works for a retailer about how they choose new brands to carry. Off the cuff, she mentioned that the organization was questioning the value of certifications in their selection process. Our conversation mirrored some thinking I’ve been doing about how certification applies to my own business. […]
Becoming a Green Company: 4 Examples to Guide the Way
Over the past few weeks, we’ve been publishing a series of articles about sustainability for food and beverage brands … moving from relatively low-stakes/low-impact (packaging) to mid-stakes/mid-impact (brand mission) and now to high-stakes/high-impact (corporate environmental responsibility). Product to brand to company. This is part of a series of articles we’ve published on sustainability for food […]
How Sustainable is Your Food or Beverage Brand, Really?
An article we published recently noted that food and beverage brands often tout their sustainability and package their products in “recyclable” materials. In the real world, though, most food and beverage packaging is not actually recyclable in any practical sense. And even if it were, we’ve put the burden of dealing with all of this […]
