Food Trends & Innovation: Branding Will Decide the Winners at Expo West

28.02.18 / Diana Fryc

Real innovations - not just flavor profiles - that align with brand strategy will decide which food and nutrition companies stand out at Expo West.

Talking to Gen X Could Be Your Brand’s Tipping Point

16.02.18 / Diana Fryc

Here's your comprehensive guide to Gen X as a marketing segment: what they like, what they dislike, what motivates them, and more.

Key Ingredients for Transforming Employees into Brand Ambassadors

14.02.18 / Diana Fryc

A leadership-driven, branded employee culture inspires and motivates your team with these key ingredients: vision, mentorship, empowerment, and recognition.

Outdoor and Fitness Brands Ripe for Investment

19.10.17 / Diana Fryc

These brands fill unmet needs in the market and have the potential to make it big. With private equity and the right strategic help, these companies can really shake up…

If I Owned an Equity Firm, I Would Invest in These Food Brands

13.09.17 / Diana Fryc

The current marketplace is filled with darling brands – like KIND, Plum Organics, and Patagonia. However, we forget that most of these brands started out at the kitchen table or…

Delivering Brand Promises Through Great Packaging

09.07.13 / Diana Fryc

In his latest article, Mr. Lemley challenges marketers to go beyond adequate packaging. To think beyond drowning people with feature and benefits that appeal to the customer’s rational thought process…

All Beauty, No Brains: When Graphic Designers Fail to Understand Packaging Hierarchy

16.04.13 / Diana Fryc

We here at Retail Voodoo are big fans of ProBar. Do you know it? We’ve been buying them for sometime now. You can find them in your local Health Food…

Is Authenticity the Next Dead Brand Pillar?

05.03.13 / Diana Fryc

If a brand has to say that it’s “authentic” you can bet it isn’t. These days, it’s said about so many people and so many things that aren’t authentic, that…

Great Sports & Outdoor Brands: A Storied Connection

21.02.13 / Diana Fryc

Great brands live and move at a high rate of speed almost indiscernible to the naked eye. Just as we can’t see individual frames in a movie that move quickly…

The Cult of Personality of Sports and Outdoor Brands

07.02.13 / Diana Fryc

“Build it and they will come.” That’s what many brand owners think. Producers and retailers hope that cash infusions, quality products or glitzy retail environments, and a marketing campaign are going…