Social Media Influencers: Are They Right for Your Marketing Strategy?

11.12.18 / Diana Fryc

What defines an influencer? How do I determine if one is right for my brand? Get started with this beginner's guide. Use your time and budget wisely!

You Think You Know What Branding Is. Do You Really?

20.11.18 / Diana Fryc

Brand managers, creative directors, business owners: Your education and background have led you astray. Learn what branding is actually all about.

Engaging Your Brand’s Best Asset: Your Passionate Employees

09.10.18 / Diana Fryc

Your employees need to know you care. Learn the best ways to engage your company's strongest asset. This means giving them reasons to believe, every day.

Better-for-you Brands are Missing Their Biggest Market Opportunity

11.09.18 / Diana Fryc

Healthy food & beverage brands fail to see sales potential beyond their current consumers. You'll be surprised to learn where huge market opportunities exist.

The 6 Marketing Ingredients of a Naturals Brand

14.08.18 / Diana Fryc

The traditional four Ps of marketing—product, price, place, and promotion—are no longer enough. People require authenticity from naturals brands.

7 Questions Passion Brands Should Ask Before Investing in a Rebrand

24.07.18 / Diana Fryc

How do you decide to rebrand? After all, it may be costly to your budget. If you answer yes to these questions, you can do it right and sales will…

How to Ace Your Upcoming Category Review

17.07.18 / Diana Fryc

Your category review is coming up. But you're not ready or your market position doesn't look good. What now? Learn how to ace your category review meeting.

Prepare Your Lifestyle Brand for the Next Market Correction

03.07.18 / Diana Fryc

Learn how to avoid your business becoming a casualty of financial market swings. You can actually poise your lifestyle brand to take advantage of the situation by differentiating your product,…

Working with a Creative Agency: What to Expect

01.05.18 / Diana Fryc

Learn the difference between well-designed deliverables from a creative ad agency and the impact of working with a strategic branding agency for your brand.

Food Trends & Innovation: Branding Will Decide the Winners at Expo West

28.02.18 / Diana Fryc

Real innovations - not just flavor profiles - that align with brand strategy will decide which food and nutrition companies stand out at Expo West.

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