The Good, The Bad, The Ugly: Diet Coke’s Rebrand

06.02.18 / Madeleine Wilson

The perfect example of a brand attempting to target a certain audience by focusing on exterior appearance and packaging rather than addressing the real issue.

Heathy Food Movements That Will Gain Popularity in 2018

05.12.17 / Madeleine Wilson

Brands are making healthy living more and more accessible. Learn about five healthy food movements we anticipate gaining popularity over the next year.

How and Why You Should Target Generation Z Through Branding

30.11.17 / Madeleine Wilson

Gen Z will own 40% of consumer spending by 2020. Learn how this new generation will impact your brand and what steps you can take to effectively market to them.

How Brands Use Rituals to Meaningfully Engage Their Customers

15.11.17 / Madeleine Wilson

If your target audience lacks engagement or community, ritual can fill that need by answering your customers’ natural desire for routine and belonging.

Brand Strategy is a Short-Term Investment with Long-Term Benefits

03.10.17 / Madeleine Wilson

If brand strategy is an intangible concept, how can we measure ROI on it? Learn how investing in brand strategy is one of the best uses of your money.

Four Packaging Trends to Look for at Expo East

08.08.17 / Madeleine Wilson

We’ve been on the lookout for the most compelling packaging trends coming up in the food and beverage industries. Just as consumer behaviors constantly change, so do design trends.

Using Values to Differentiate & Define Your Brand

30.05.17 / Madeleine Wilson

Wherever we go (in business and in life) we bring our own ethos along. When brands share their values, they become a powerful and attractive force.

Exploring Cult-Status Brand Symbols

16.02.17 / Madeleine Wilson

Brand symbols give meaning beyond the basic business value proposition. Symbols create unity, relay meaning, evoke emotion, and transcend time.