The guide for brand-owners, marketers, investors, and leaders to take their better-for-you brand from one of many to category prominence. Empowers your team to conduct a category audit unlike any other. Beloved & Dominant Brands will have you and your team asking questions about your company, your brands, and your marketplace that you have never asked before.
– Ken Sadowsky, The Beverage Whisperer
– Jeff Klineman, Editor-in-Chief, BevNet.com
– Dennis Madsen, CEO, REI (retired)
– John Yamin, Founder/Partner Sancus Partners and (former) CEO, Aryzta North America/LaBrea Bakery
– Nasahn Sheppard, Head of Global Customer Experience Design (CXD), Amazon Devices at Amazon