A guide for better-for-you brands on the path from one-of-many to category prominence.

The guide for brand-owners, marketers, investors, and leaders to take their better-for-you brand from one of many to category prominence. Empowers your team to conduct a category audit unlike any other. Beloved & Dominant Brands will have you and your team asking questions about your company, your brands, and your marketplace that you have never asked before.

“This quick-hitting, strategic brand read offers insights that many caretakers of their brands should find invaluable. From the focus on ‘why’ to the ’30-10-3′ view to the introspective ‘competitive audit,’ this book offers a branding world through David’s incisive lens.”

– Ken Sadowsky, The Beverage Whisperer

“David is highly respected and smart, and has worked with some great brands. A good read for brands wanting to breakout.”

– Jeff Klineman, Editor-in-Chief, BevNet.com

“Brands are everywhere. We all have one whether we realize it or not. Understanding what they are, where they come from, and how to make them clear and compelling to a team and the market is the key to a sustainable competitive edge. Anyone interested in sharpening the focus of their brand will benefit from Mr. Lemley’s insights and systems thinking in this book.”

– Dennis Madsen, CEO, REI (retired)

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“This book is a must-read not only for entrepreneurs but for any Retailer who is focused on creating their own Brand!  David nails the essences of Brand Building from the first chapter, Turning Buyers into Believers!!! He speaks to reaching the soul of the consumer in every chapter!”

– John Yamin, Founder/Partner Sancus Partners and (former) CEO, Aryzta North America/LaBrea Bakery

“A simple guide for anyone who wants to build brands people love.”

– Nasahn Sheppard, Head of Global Customer Experience Design (CXD), Amazon Devices at Amazon


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