Are your consumers doing their own version of the Oreo twist or the Kit Kat break with your brand? These well-known brand rituals make for great storytelling, social sharing, and emotional connection with an audience.
When consumers adopt rituals around their real-world experiences with a brand, they’ve reached the highest level of fandom. Not sure if you have a core group of superfans creating a community around a shared habit? Here are questions to ask about your brand’s deepest connections with its devotees. Discover where they’ve already built ritual and how to use it to powerfully engage your audience and foster loyal relationships.
