As a strategy-driven branding agency, we believe in data, trend analysis, and gut instincts. These form the foundation we use to build a brand strategy that moves your organization forward and grows your brand.
Our brand strategy process is immensely valuable when you want to break into new markets, launch innovations, or disrupt an existing category. We establish your brand’s North Star and bring your team together – growing your business and commanding the high ground.
We have a repeatable, predictable, and proven process. Instead of focusing on building a flashy portfolio lacking depth, we’re different. We have a process with a consistent track record of achieving double- and triple-digit growth for clients 100 percent of the time for every client that follows our map and listens to the coaching that comes out of brand strategy.
Positioning (what your brand stands for)
Our goal is to find you a unique and ownable position in the minds and hearts of your consumers.
Category Audits (how your brand compares to the competitive set)
We will show you exactly how you stack up against your known competitive set and introduce you to the ones you don’t know about or may not have considered.
Trend Analysis (predicting scenarios to find market opportunity)
We hunt for social proof that your new strategy is something people will care about next year and beyond.
Mission & Vision (the “why” behind your brand)
We believe reality exists in language – and society has proven repeatedly that when everyone says the same thing, understands and agrees upon a definition, real change becomes possible.
Messaging Framework (what to say, when to say it & who says it)
We build a BS-free communication framework for your brand.
Narrative (what is your story & how will you tell it)
The best story wins. We will help you tell it in a way that is meaningful to your company and all future audiences.
Naming & Nomenclature (what’s in a name)
Our naming philosophy: keep it simple, easy-to-pronounce, and for goodness sake, don’t make up a bunch of non-vowel filled words just to get a URL.
Product Portfolio Management (which products stay & which go)
Not every client needs this, but often when creating a new brand position, certain products must die to make room for the right ones.
Brand Architecture (how the system all fits together)
We build a system of identity and communication to define the relationships between multiple brands and different profiles living within the same company.
Brand Manifesto (your brand’s “Jerry McGuire Moment”)
All great leaders give that speech. We build your manifesto in a way that helps people opt in to your way of seeing the world and encourages them to participate in your brand story.
Custom Primary Research (attitudes & usage, audience segmentation, shop-alongs, mystery shopping, & more)
We bring trusted partners to the table should your project need them.