Boring Snacks? Show Your Cravings Some Respect

The State of the Brand:

Truly Good Foods engaged Retail Voodoo to create a brand of buffalo wing-flavored snacking peanuts.

How We Helped

We collaborated with Truly Good Foods to formulate a brand that leverages its Southern roots and its women-owned factory. We developed the name, Henrietta Said, and positioned the brand to approach snacking and flavor in surprising ways. Next, we created the Henrietta character and developed packaging and a new tagline – Scandalously Spicy Snacks– which celebrates each flavor as a tabloid scandal.

The Results

We helped Truly Good Foods create a scandalously spicy new brand to disrupt the male-dominated world of snack nuts. And it’s turning heads.
“Retail Voodoo didn’t just build us a brand, they revitalized our culture and helped us create a future we could only dream of prior to our work together.”
– Lisa Smith, Director of Marketing

Scope Of Work

We helped Truly Good Foods create a scandalously spicy brand that is getting respect from all major retailers. Stats to come.

Contact Us

Let’s get this party started.

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