Truly Good Foods engaged Retail Voodoo to create a brand of buffalo wing-flavored snacking peanuts.
How We Helped
We collaborated with Truly Good Foods to formulate a brand that leverages its Southern roots and its women-owned factory. We developed the name, Henrietta Said, and positioned the brand to approach snacking and flavor in surprising ways. Next, we created the Henrietta character and developed packaging and a new tagline – Scandalously Spicy Snacks– which celebrates each flavor as a tabloid scandal.
The Results
We helped Truly Good Foods create a scandalously spicy new brand to disrupt the male-dominated world of snack nuts. And it’s turning heads.
“Retail Voodoo didn’t just build us a brand, they revitalized our culture and helped us create a future we could only dream of prior to our work together.”
– Lisa Smith, Director of Marketing
Scope Of Work
Audits & Analysis
Audience Insights
Research & Insights
Trend Analysis
Brand Positioning
Visual Strategy
Packaging Design
Branded Ecosystem
Photography Guidelines
Brand Bible
Digital Strategy
Sales Collateral
Before
After
We helped Truly Good Foods create a scandalously spicy brand that is getting respect from all major retailers. Stats to come.
