Starting as a family business selling roasted peanuts at Detroit’s Tiger Stadium in the 1930s, Kar’s became a beloved Michigan snack mix brand primarily sold through vending machines.
How We Helped
We guided Kar’s through the development of an innovation roadmap to establish itself as an American original, while Second Nature Snacks took on the better-for-you snack mix market. Our approach included brand positioning, architecture, and packaging design to dominate the trail mix category.
Kar’s and Second Nature built two distinct winning brands that are now available everywhere in the U.S.
“Retail Voodoo didn’t just build us a brand, they revitalized our culture and helped us create a future we could only dream of prior to our work together.”
— Nicolas Nicolay (CEO and Chairman, Kar Nut Co.)
Scope Of Work
Audits & Analysis
Research & Insights
We helped Kar’s and Second Nature use brand architecture, brand positioning, and innovation road-mapping to grow from regional to national prominence