As the Manuka Honey category gained traction in the wellness world, the rating systems, restrictions, and product quality associated with Manuka products available from competitors left consumers skeptical and confused.
How We Helped
We cleared up consumer confusion for Wedderspoon by repositioning its brand as the leading Manuka Honey brand for the mainstream market. We simplified their brand, packaging, and narrative to emphasize quality, traceability, and the joy of living life well. We also prioritized new product innovations in food, energy, skincare, and digestion.
The Results
Wedderspoon grew to become the #1 best-selling brand of Manuka in the U.S.
“Retail Voodoo led our team through brand positioning to final design across six categories. We appreciated the methodical approach they deployed throughout our engagement.”
– Rebecca Remley, CEO, Wedderspoon
Scope Of Work
Audits & Analysis
Audience Insights
Research & Insights
Trend Analysis
Brand Positioning
Visual Strategy
Packaging Design
Branded Ecosystem
Sales Collateral
Photography Guidelines
Brand Bible
Before
After
We helped Wedderspoon bring their natural brand to the mainstream.