Created Mass Opportunity
for a Specialty Product
Source: theprogressnews.com
Wedderspoon 360° Brand Development
Challenge
Brand Was Under Attack
Definition of Manuka Honey being clouded.
Goal
Mainstream Manuka Honey.
Insights
Trend analysis identified a new audience-to-be: wellness minded millennial women (ages 20-38) who believe in inner and outer beauty.
Strategy
- Double down on raw Manuka Honey.
- Prioritize new product innovation in food, energy, skin care and digestion.
- Simplify Wedderspoon’s proprietary K Factor rating system.
- Promote Manuka Honey as a health product.
Go-to-market Strategy:
Make People Buzz with Vitality
Results
#1 Selling Manuka Honey Brand in the U.S.
Scope of Work
- Audits & Analysis
- Audience Insights
- Research & Insights
- Trend Analysis
- Brand Positioning
- Visual Strategy
- Packaging Design
- Branded Ecosystem
- Sales Collateral
- Photography Guidelines
- Brand Bible
“Retail Voodoo led our team through brand positioning to final design across six categories. We appreciated the methodical approach they deployed throughout our engagement.”
– Rebecca Remley, CEO, Wedderspoon
We helped Wedderspoon bring their natural brand to the mainstream. What’s your brand’s growth challenge?