Created Mass Opportunity
for a Specialty Product


Wedderspoon 360° Brand Development


Brand Was Under Attack

Definition of Manuka Honey being clouded.


Mainstream Manuka Honey.


Trend analysis identified a new audience-to-be: wellness minded millennial women (ages 20-38) who believe in inner and outer beauty.


  • Double down on raw Manuka Honey.
  • Prioritize new product innovation in food, energy, skin care and digestion.
  • Simplify Wedderspoon’s proprietary K Factor rating system.
  • Promote Manuka Honey as a health product.

Go-to-market Strategy:
Make People Buzz with Vitality



#1 Selling Manuka Honey Brand in the U.S.

Scope of Work

  • Audits & Analysis
  • Audience Insights
  • Research & Insights
  • Trend Analysis
  • Brand Positioning
  • Visual Strategy
  • Packaging Design
  • Branded Ecosystem
  • Sales Collateral
  • Photography Guidelines
  • Brand Bible

“Retail Voodoo led our team through brand positioning to final design across six categories. We appreciated the methodical approach they deployed throughout our engagement.”

– Rebecca Remley, CEO, Wedderspoon

We helped Wedderspoon bring their natural brand to the mainstream. What’s your brand’s growth challenge?

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