When we began our collaboration, Essentia was a 20-year-old top specialty premium water in Whole Foods.
How We Helped
Our research found that Essentia had a unique competitive advantage – it was twice as rehydrating as regular bottled water. To leverage this edge, we created the “Overachieving H20” tagline to convey credibility and relatability. Additionally, we developed a manifesto and redesigned the logo to help Essentia stand out in a crowded market and resonate with new consumers.
The Results
With our assistance in reimagining the target audience, repositioning the brand, and revamping the packaging and go-to-market strategy, Essentia achieved triple-digit growth in the first year, emerging as the top performance water brand in the U.S.
“Our team couldn’t be more positive or excited about the new strategy, packaging, and integrated marketing system. We are exceeding monthly numbers far beyond what we could even imagine.”
– Karyn Abrahamson, CMO, Essentia Water
Scope Of Work
Audits & Analysis
Audience Insights
Research & Insights
Trend Analysis
Brand Positioning
Visual Strategy
Packaging Design
Branded Ecosystem
Sales Collateral
Photography Guidelines
Brand Playbook
Website
Before
After
We helped Essentia create a category of one in a commoditized space.
