Established the Market
Leader in Grassfed Beef

Source: Teton Waters Ranch

Teton Waters Ranch 360° Brand Development


Stuck between being a ranch and becoming a food brand.

  • Retailers afraid people wouldn’t pay premium for grass-fed beef.
  • Classic start-up struggles: inconsistent messaging, employee morale.


Spread the word that grass-fed beef will save the planet.


  • No brand was the authority on grass-fed beef.
  • The FDA walked away from establishing standards for grass-fed beef.
  • Moms were very concerned about the ‘baddies’ in beef.
  • Newly trending diets such as paleo would provide huge opportunity.
  • People will pay more for clean-label, ethically sourced and sustainable foods.


  • Build a network of like-minded ranches around the world.
  • Create an education platform (Grass-feducation).
  • Make the origin story of owning a ranch the core of the brand (we didn’t mean to start a ranch).

Go-to-market strategy:
In the beginning there was grass.



20x Growth in the first year.

Scope of Work

  • Audits & Analysis
  • Audience Insights
  • Research & Insights
  • Trend Analysis
  • Brand Positioning
  • Visual Strategy
  • Packaging Design
  • Branded Ecosystem
  • Sales Collateral
  • Photography Guidelines
  • Brand Bible

“Retail Voodoo helped us define who we are, why we do what we do, and how to talk about it with others around the globe.”

– J. Russell, CEO & Founder, Teton Waters Ranch

We helped Teton Waters Ranch spread the word that grass-fed beef can save the world. What’s your brand’s growth challenge?

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