Ranching Reimagined

The State of the Brand:

Strauss Brands is a national leader in ethical and humane livestock practices. Consumer insights work revealed an opportunity to reposition the brand to target better-for-you shoppers, as well as position the company for portfolio expansion.

How We Helped

We reset Strauss’ grass-fed product line, creating a manifesto and modernizing the brand to appeal to a younger audience. We developed the name, logo, visual identity, website, and packaging, with a ‘rebel green’ color that pops on shelves, highlights product attributes, and makes it easier for shoppers to find cooking and nutrition information. The new tagline – Ranching Reimagined – helps consumers understand the brand’s commitment to sustainable practices.

The Results

Our repositioning and branding efforts helped Strauss to establish itself as a leader in the premium protein space, with a strong focus on sustainability and ethical farming practices. Ensuring that Strauss remains relevant and competitive in an increasingly crowded market.
“This rebranding is an important step in our company’s continued evolution and Grass Rooted signals the next step in our company’s growth within the premium protein category.”
– Randy Strauss, CEO

Scope Of Work

We helped Strauss Brands strengthen its position in the premium protein space while attracting a younger, better-for-you audience.

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Let’s get this party started.

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