We reset Strauss’ grass-fed product line, creating a manifesto and modernizing the brand to appeal to a younger audience. We developed the name, logo, visual identity, website, and packaging, with a ‘rebel green’ color that pops on shelves, highlights product attributes, and makes it easier for shoppers to find cooking and nutrition information. The new tagline – Ranching Reimagined – helps consumers understand the brand’s commitment to sustainable practices.
Our repositioning and branding efforts helped Strauss to establish itself as a leader in the premium protein space, with a strong focus on sustainability and ethical farming practices. Ensuring that Strauss remains relevant and competitive in an increasingly crowded market.