A startup brand with a popular Keto cookie on Amazon sought to expand its product line.
How We Helped
We collaborated with HighKey to refine its brand positioning and identify its wider fan base. We crafted a new tagline – FOMO No Mo’ and new unbreakable packaging to celebrate the brand’s pivot from strictly Keto. To ensure long-term success, we developed a 5-year product innovation roadmap built on helping consumers eat sensibly without compromising on flavor.
The Results
With our guidance, HighKey transformed from a DTC start-up to a brick-and-mortar must-have snack brand – generating north of $50 million in sales in the first year.
“Retail Voodoo helped us align over 100 product ideas into 7 categories we’re using to grow our brand. What a tremendous partner!”
– John Gibb, CEO, HighKey
Scope Of Work
Audits & Analysis
Audience Insights
Research & Insights
Trend Analysis
Brand Positioning
Visual Strategy
Packaging Design
Branded Ecosystem
Sales Collateral
Photography Guidelines
Brand Playbook
Before
After
We helped HighKey grow from DTC to retail in 6 months.
