KIND approached Retail Voodoo to establish a new brand extension in the nutrition bar category.
How We Helped
We collaborated with KIND to develop the naming, identity, product range, and packaging system for a line of savory bars. We set out to establish naming that would build upon the brand’s ethos of doing the kind thing for your body, tastebuds, and your world. The resulting STRONG & KIND elevated the brand beyond just profits. In partnership with NBA All-Star Kevin Durant, KIND brought to life the STRONG & KIND Movement with the Los Angeles Youth Network.
The Results
STRONG & KIND elevated the purpose of KIND brand beyond products and positioned KIND as a brand consumers could feel good about purchasing.
“Your creative range blew my mind. Thank you for your partnership with KIND.”
– Daniel Lubetsky, Founder, KIND Snacks
Scope Of Work
Audits & Analysis
Audience Insights
Brand Positioning
Packaging Design
We helped KIND Snacks capture new audiences by creating a new category.
