As the world’s oldest shelf-stable vegetarian brand, Loma Linda had shrunk to a single retailer.
How We Helped
We delivered a path forward for Loma Linda by developing an innovation roadmap to prioritize clean ingredients and shelf-stable RTE vegetarian meals with complete nutrition. Using the modernized brand positioning and packaging we created, we then developed the tagline – Sustainable plant-based protein since 1890 –to appeal to millennial families.
The Results
Loma Linda was able to reimagine its product line and reposition its brand to grow from a single specialty retail account to 18,000 stores worldwide – resulting in 10x Growth.
“Retail Voodoo brought data and open insight to help Loma Linda discover the best methods to turn our product messaging into reality.”
– J Douglas Hines, CEO ATF Holdings
Scope Of Work
Audits & Analysis
Audience Insights
Research & Insights
Trend Analysis
Brand Positioning
Product Innovation Pipeline
Visual Strategy
Packaging Design
Branded Ecosystem
Sales Collateral
Product Photography Art Direction
Lifestyle Photography Guidelines
Brand Bible
Tradeshow
Before
After
We helped Loma Linda diversify their product line to appeal to a new audience while keeping their loyalists happy.
