Finding a Modern Audience for a Heritage Brand

The State of the Brand:

As the world’s oldest shelf-stable vegetarian brand, Loma Linda had shrunk to a single retailer.

How We Helped

We delivered a path forward for Loma Linda by developing an innovation roadmap to prioritize clean ingredients and shelf-stable RTE vegetarian meals with complete nutrition. Using the modernized brand positioning and packaging we created, we then developed the tagline – Sustainable plant-based protein since 1890 –to appeal to millennial families.

The Results

Loma Linda was able to reimagine its product line and reposition its brand to grow from a single specialty retail account to 18,000 stores worldwide – resulting in 10x Growth.
“Retail Voodoo brought data and open insight to help Loma Linda discover the best methods to turn our product messaging into reality.”
– J Douglas Hines, CEO ATF Holdings

Scope Of Work

We helped Loma Linda diversify their product line to appeal to a new audience while keeping their loyalists happy.

Contact Us

Let’s get this party started.

Contact Us