Beverage industry legends Ken Uptain and Scott Miller engaged Retail Voodoo to create a brand in the beverage space for their newest concept: a still water beverage with functional benefits.
How We Helped
We guided Ken and Scott through the creation of an ownable name that would be an affirmation. We then developed brand positioning, and packaging design that would stand out in a crowded shelf set.
The Results
Yesly has secured a distribution agreement with New York metro area DSD house Big Geyser. Stay tuned for more.
“Retail Voodoo is a great partner that walks fearlessly with you through the entire brand creation and execution process.”
–Scott Miller, CEO, and co-Founder, Yesly Water
Scope Of Work
Audits & Analysis
Research & Insights
Trend Analysis
Brand Positioning
Visual Strategy
Packaging Design
Branded Ecosystem
Sales Collateral
Photography Guidelines
Brand Bible
Digital Strategy
We helped Yesly create an on-the-go lifestyle water brand.
