Cracking The Code for Retail
Sahale Snacks 360° Brand Strategy
The State of the Brand
After hiring a series of award-winning design firms to iterate multiple packaging designs, the fast-growing Sahale Snacks brand was still challenged by velocity at the shelf. The brand offered fruit-and-nut blends with culinary flavor profiles, snacks ideal for mountain climbing and other outdoor pursuits, but lack of clarity was dragging sales.
The packaging was beautiful, but it didn’t “read” well on shelf. Shopper data showed that consumers just didn’t get the product. “Is this something you’d serve in a crystal bowl at a cocktail party or a snack for a day hike?” Finally, in addition to a brand name that’s unfamiliar and hard to pronounce (it’s a mountain in Washington state), the product naming convention was too esoteric for consumers. As a result, retail category buyers didn’t know where to merchandise the brand.
How We Helped
We first helped Sahale SKU rationalize down to 8 products, named in plain English with appetite appeal.
We helped advance and refine their positioning to promise a “Beyond Ordinary” snacking experience to become an ingredient and quality promise.
We updated the packaging with super close-up photography to accentuate the products’ flavor and freshness.
The Results
We helped Sahale Snacks crack the code at retail to become the best-selling brand of snack nuts in North America.
“Retail Voodoo helped us see our category in ways we could never imagine. The results speak for themselves.”
– Erika Cottrell, VP of Marketing, Sahale Snacks
We helped Sahale Snacks disrupt the snack nuts category. What’s your brand’s growth challenge?