Regulatory restrictions on supplement brand claims caused their youthful, fast-growing DTC dog supplement brand to struggle with building an emotional bond with consumers.
How We Helped
We assisted in the evolution of Zesty Paws from a DTC dog supplements manufacturer for millennials to a pet-parent lifestyle brand. We created new brand positioning, a future-proof packaging system, and a playful yet well-informed tone of voice narrative to differentiate Zesty Paws as a wellness brand.
The Results
We transformed Zesty Paws from a DTC product line to the fastest-growing pet supplement brand in the U.S. resulting in its acquisition by H&H Partners.
”Retail Voodoo helped us evolve quickly while recognizing that our internal team had great pride in having created what had been accomplished to date. The packaging integration was seamless.”
–Steve Ball CEO, Zesty Paws
Scope Of Work
Audits & Analysis
Audience Insights
Research & Insights
Trend Analysis
Brand Positioning
Visual Strategy
Packaging Design
Industrial Design
Branded Ecosystem
Sales Collateral
Brand Playbook
Photography Guidelines
Before
After
We helped Zesty Paws evolve from selling pet supplements online to category leadership on Amazon and national rollout to PetSmart, Walmart, and Target.
