Transformed a Pet Company into a Lifestyle Brand

The State of the Brand:

Regulatory restrictions on supplement brand claims caused their youthful, fast-growing DTC dog supplement brand to struggle with building an emotional bond with consumers.

How We Helped

We assisted in the evolution of Zesty Paws from a DTC dog supplements manufacturer for millennials to a pet-parent lifestyle brand. We created new brand positioning, a future-proof packaging system, and a playful yet well-informed tone of voice narrative to differentiate Zesty Paws as a wellness brand.

The Results

We transformed Zesty Paws from a DTC product line to the fastest-growing pet supplement brand in the U.S. resulting in its acquisition by H&H Partners.
”Retail Voodoo helped us evolve quickly while recognizing that our internal team had great pride in having created what had been accomplished to date. The packaging integration was seamless.”
–Steve Ball CEO, Zesty Paws

Scope Of Work

We helped Zesty Paws evolve from selling pet supplements online to category leadership on Amazon and national rollout to PetSmart, Walmart, and Target.

Contact Us

Let’s get this party started.

Contact Us