5x growth in first 18 months.

Sahale Snacks


Make culinary magic accessible in the snack nut category

Wow, wow, wow! Retail Voodoo’s work was astounding!

  • — Erika Cottrell / VP of Marketing / Sahale Snacks


Sahale Snacks struggled to gain trial outside of the club channel with little household penetration and turns that were not meeting the velocity hurdles. As a result, Sahale Snacks was losing shelf space with very important retailers.

Their “Snack Better” messaging had consumers questioning the meaning of “better.” Did it mean taste (a subjective notion)? Or healthier? If so, how?

The leadership team asked themselves: Do we have a true commitment to building a brand coast to coast and making the investments necessary to gain distribution, drive trial, and gain faithful followers?

Even loyal fans struggled to know when and how to enjoy the products


  1. Our research uncovered potential audiences that would appreciate the culinary flavors and grab-and-go properties of Sahale Snacks. We encouraged their leadership to become verified non-GMO and create a Sahale Snacks “Snack Better Promise” (a series of five certifications) to clarify what better means: thoughtfully sourced, carefully crafted, committed to community.
  2. Our new packaging is meant to amplify cravings by emphasizing taste and ingredients. We suggested smaller, portion controlled packaging, and demystifying their naming convention from the mystical sense of place to an approachable, culinary flavor naming strategy.

Brand Position: Beyond Ordinary

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