5x Growth in the First Year

Sources: Sahale Snacks

Sahale Snacks 360° Brand Strategy

01/ Challenge

Struggling to Gain Trial Outside of Club

  • Losing shelf space with very important retailers
  • Consumers questioned the meaning of “better”
  • Even loyal fans of the brand struggled to know when and how to enjoy the products

Gain distribution, drive trial, and gain faithful followers

02 / Insights

  • A segmentation study uncovered an audience that appreciates grab-and-go culinary flavors
  • Consumers didn’t understand why they were positioned for special occasion
  • Once people tried the product, repeat use was assured
  • Unpronounceable brand name and esoteric flavor naming left retailers and consumers feeling stupid

03 / Strategy

  • Create a “Snack Better Promise”
  • Use plain English for flavor names
  • Create trial by offering their products in single-serve, portion controlled pouches
  • Amplify cravings with simple language and mouth-watering photography

Go-to-market Strategy:
Savor Every Moment

04 / Results

  • Triple-digit growth in the first year

  • Bestselling brand of snack nuts in North America

“Retail Voodoo helped us see our category in ways we could never imagine. The results speak for themselves.

Erika Cottrell

VP of Marketing, Sahale Snacks

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