How many times has your company rebranded? Even if you answer, “Just once,” we’re guessing that felt like one time too many. And what was it all for? Were you able to achieve your goals? This may be hard to believe even now, but most people still mean redecorating when they say rebranding. They are talking about iterative packaging changes, new logos, and advertising campaigns. No wonder rebrands fall short.
We have identified the most common but usually unspoken circumstances that stand in the way of effectively and predictably changing your company’s market position via rebranding.
This white paper discusses strategies to manage leadership and team expectations, sacred cows, and data. These insights, along with our practical how-to response for each obstacle, will enable you to perform some organizational jujitsu, the real reason to embark on rebranding.
