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Insights

Insights about the world of better-for-you brands

Article

Retail Success: Delivering Core Brand Values Experientially

by David Lemley | November 16, 2012

Article

What’s Needed: A Retail Refresh or Total Rebrand?

by David Lemley | November 12, 2012

Brand Extensions: Worth Doing or Not?

by David Lemley | November 2, 2012

Article

Retailers: Customers Don’t Want a Relationship with You, They Want Relevance

by David Lemley | October 8, 2012

Article

Design is Transformational: But Only if Strategy & Execution Marry

by David Lemley | August 2, 2012

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