A Branded World Podcast

How to go from “one of many” to “one of a kind” and stay that way. The main challenges brands face in their pursuit to stand out and how to overcome them – with David Lemley

You can say that every industry or market is oversaturated. Meaning, consumers have a lot of options to choose from. This is a good thing for consumers, although it can also be overwhelming. For brands, what this means is that “good is not good enough” anymore. A quality product or service no longer differentiates you from your competitors, but it’s rather a basic requirement to compete in that segment. This also means, that despite having a high-quality product or service, your brand is likely to just be “one of many” rather than “one of a kind”.

In addition to oversaturated markets, brands face fast changing trends, changing demographics and fierce competitors quick to imitate successful products or services.

In this episode I speak with David Lemley, president and chief strategist of Retail Voodoo, about the main external challenges brands face in their pursuit to stand out in overcrowded markets and how to overcome these challenges.

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Founder, President, & Chief Strategist
David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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