Webinar:
How to Adapt
Your Brand to
the "New Normal"

June 16, 2020  |  a webinar by David Lemley

When the pandemic struck many brands felt like they were crushing it as they struggled to keep up with pantry stocking demand and channel disruption. Others saw their market opportunity dry up overnight. We thought now would be a good time to share some of our brand positioning power tools to help your brand find new opportunities. In this webinar we cover the:

  • Category Analysis
  • Competitive Audit
  • Trend Analysis

You’ll learn about:

  • Burning Platforms
  • Tiffany – Walmart Effect and
  • How how a burrito was competing against a theme park

You will also hear how these tools helped us reposition brands like DRY, CircusTrix, Sahale, and Kar’s Nuts. Regardless of which camp your brand finds itself in, one thing is clear, now is an important time to rethink your brand positioning. This webinar can help you navigate this ’New Normal’. If you would like to talk about your brands needs in further detail, let us know. 

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David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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